As part of the CSP Intelligence Coordinator Programme, LEAP has been using DataHub intelligence to support their key delivery partner, the Fitness Division to better understand their local market, engage new participants and generate more income from their new purpose built facility in Fleet Marston.

The Need:

As a key delivery partner of Leap, the Fitness Division needed better local insight and market understanding to support the growth of their membership in their purpose built facility in Fleet Marston in rural Aylesbury Vale.

The Solution:

Through the Aylesbury Vale Girls Can project, Leap have used DataHub insight to support the Fitness Division to set up and run new sessions to engage inactive women and girls in new sessions at the Fitness Division Gym, also sharing knowledge and expertise around key messages for the target audience.

The Benefit:

Since first working with Leap the dynamics of my business and customer base has changed dramatically. Not knowing the potential of a new target audience was something that changed when we set up our first project.

Now knowing how to target inactive people who want to change is now easier from the knowledge gained and the successful programs we have run in conjunction with Leap. The success from this has not only improved our income but also taught me how to market the business and what we offer in another way.

Working with Leap on some of the projects has been brilliant and has pushed my business into some exciting positions for the future. I look forward to future projects with Leap.

You can access and download the full case study in the link below.